A fishing lure for producing a desired sound as the lure sinks in a fluid has a proximal end and a distal end, a first side wall and a second side wall between the proximal end and the distal end, and an upper surface and a lower surface between the proximal end and the distal end. A central chamber is positioned in the body between the lower surface and the upper surface and intermediate the front end and the rear end of the body. A rib is positioned in the central chamber proximate the lower surface. An upper weight and a lower weight are housed in the central chamber, with the lower weight detachably lodged proximate the rib in the central chamber. The upper weight pivots about the lower central weight as the lure sinks in the fluid to generate the desired sound vibrations.
