The present invention provides medium compositions and methods for the regeneration of the whole plant from explants obtained from plants belonging to the Malvaceae family, particularly the Abelmoschus genus, more preferably Abelmoschus esculentus L, through somatic embryogenesis. The present invention also provides an efficient methodology for genetic transformation of plants belonging to the Malvaceae family through somatic embryogenesis in semisolid culture with the use of the Agrobacterium. The present invention is also related to a method for the development of virus-resistant transgenic plants belonging to the Malvaceae family.