A hydroponic produce display apparatus for in-store and market display of plants is provided. The hydroponic produce display apparatus comprises a basin for holding a volume of liquid with an opening formed in the basin. A hydroponic container is provided having a first end and a second end with the first end of the hydroponic container cooperates with the opening in the basin and the plants growing within the hydroponic containers. An irrigation mechanism moves liquid from the basin to the second end of the hydroponic container wherein harvested hydroponic containers are exchanged with harvested containers.
