The invention relates to a frozen beverage, in particular to a frozen beverage in the form of a slush with reduced perceived organoleptic coldness comprising an ice crystal population and an ingredient having a Trouton ratio of at least 75 as measured in a 0.2 wt. % aqueous solution at 20 degrees centigrade, wherein the number average length of the longest dimension of the ice crystal population is 110 to 300 microns.