The purpose of the present invention is to provide an oil-in-water type emulsion cosmetic which is stable even at a high ethanol concentration of 50 mass% or lower, shows good water resistance after the application to the skin or the like, and can effectively hold a water-soluble chemical contained therein. Provided is an oil-in-water type emulsion cosmetic characterized by comprising: (A) 0.1-10 mass% of a polyether-denatured silicone having an HLB (Si) of 5-10； (B) 5-50 mass% inclusive of ethanol； (C) 0.01-3 mass% of a hydrophilic thickener； (D) 0.1-15 mass% of a polyol； and (E) a water-soluble whitening agent. It is particularly preferred that the oil-in-water type emulsion cosmetic is a sunscreen and whitening cosmetic which further comprises an ultraviolet absorbing agent.本發明之目的在於提供一種水中油型乳化化妝料，其即便以50質量%以下高濃度地調配乙醇亦穩定，塗抹於皮膚等上後顯示優異之耐水性，可有效地保持所調配之水溶性藥劑。本發明之水中油型乳化化妝料之特徵在於含有：(A) 0.1~10質量%之HLB(Si)為5~10之聚醚改質聚矽氧、(B) 5~50質量%以下之乙醇、(C) 0.01~3質量%之親水性增黏劑、(D) 0.1~15質量%以上之多元醇、及(E)水溶性美白劑。尤佳為製成進而含有紫外線吸收劑之美白用防曬化妝料。
