A magnifying container assembly for storing and improving the visibility of items stored within the container assembly includes a base section and at least one wall section extending away from the base section. The base section and at least one wall section form an enclosure that can receive at least one item within the enclosure. At least a portion of the at least one wall section may include a transparent magnifying region that magnifies an item or items retained within the enclosure. The container may include a plurality of magnifying regions with differing degrees of magnifying powers. The base section may include grooves, ridges, or other retaining element or elements to retain an item in a particular position within the container. When an item is disposed within the container the at least one magnifying region facilitates and improves viewing of the contents of the container.