A non-heating flavor inhaler (1) comprises a suction holder (2) including an upstream section (10) extending from a front end thereof to a partition (4) in the suction holder (2), and a downstream section (14) extending from the front end thereof to a mouth end in the suction holder (2), the downstream section (14) having a front passage extending along the upstream section (10), an ambient air intake (12) provided in a circumferential wall of the suction holder (2) to connect the upstream section (10) to the outside, and a pouch (30) for releasing a tobacco flavor, the pouch (3) being located on the boundary between the upstream section (10) and the downstream section (14) and extending along a longitudinal axis of the suction holder (2).