A NON-HEATING FLAVOR INHALER (1) COMPRISES A SUCTION HOLDER (2) INCLUDING AN UPSTREAM SECTION (10) EXTENDING FROM A FRONT END THEREOF TO A PARTITION (4) IN THE SUCTION HOLDER (2), AND A DOWNSTREAM SECTION (14) EXTENDING FROM THE FRONT END THEREOF TO A MOUTH END IN THE SUCTION HOLDER (2), THE DOWNSTREAM SECTION (14) HAVING A FRONT PASSAGE EXTENDING ALONG THE UPSTREAM SECTION (10), AN AMBIENT AIR INTAKE (12) PROVIDED IN A CIRCUMFERENTIAL WALL OF THE SUCTION HOLDER (2) TO CONNECT THE UPSTREAM SECTION (10) TO THE OUTSIDE, AND A POUCH (30) FOR RELEASING A TOBACCO FLAVOR, THE POUCH (3) BEING LOCATED ON THE BOUNDARY BETWEEN THE UPSTREAM SECTION (10) AND THE DOWNSTREAM SECTION (14) AND EXTENDING ALONG A LONGITUDINAL AXIS OF THE SUCTION HOLDER (2). (FIGURE 1)