A fishing device has a hook unit attachable to a fishing rod and including a first end provided with a connecting member, an elongated carrying element extending from the connecting member to a second end, a hook at the second end and extending from the carrying element back toward the first end, a load arranged on the carrying element between the first and second ends, a plate at the first end, and a lure piece mounted on the hook unit and having an end portion extending beyond the hook unit and having a thin tail shape movable transversely to the hook unit in all directions.