An insertion target point setting apparatus is provided. The insertion target point setting apparatus includes a reference point setting unit configured to set, in coordinates formed in a three-dimensional space with a subject with a biopsy needle inserted therein, a first reference point which is an insertion target point of the biopsy needle in the subject, and a second reference point which is a noticed portion indication point indicative of a noticed portion in the subject, and an insertion target point setting unit configured to set other insertion target points other than the first reference point in the coordinates formed in the three-dimensional space based on the first reference point and the second reference point, using a predetermined drawing method.