The subject of the disclosure, in an exemplary embodiment, is an agent for coloring and/or lightening keratinic fibers, in particular human hair, containing in a cosmetic carrier: (a) ammonia, (b) one or more alkanolamines from the group of monoethanolamine, 2-amino-2-methylpropanol and triethanolamine, (c) one or more alkalizing agents from the group of potassium hydroxide, sodium hydroxide, sodium silicates, and potassium silicates, (d) one or more ethoxylated fatty alcohols having a degree of ethoxylation from about 80 to about 120, (e) one or more fatty alcohols from the group of arachyl alcohol (eicosan-1-ol), gadoleyl alcohol (9Z)-eicos-9-en-1-ol), arachidonyl alcohol ((5Z,8Z,11Z,14Z)-eicosa-5,8,11,14-tetraen-1-ol), behenyl alcohol (docosan-1-ol), erucyl alcohol ((13Z)-docos-13-en-1-ol) and brassidyl alcohol ((13E)-docosen-1-ol).
