An ultrasonic diagnosis apparatus capable of calculating an index value of elasticity information at a stable measurement position without depending on an operator and an ultrasound measurement method are provided. The ultrasonic diagnosis apparatus including a cross-section region image constituting unit 24 configured to constitute a cross-section region image at a diagnosis portion of a diagnosing object through an ultrasound probe 12, an elasticity information calculating unit 34 configured to calculate elasticity information indicating hardness, an elasticity image constituting unit 36 configured to constitute an elasticity image based on the elasticity information calculated at the elasticity information calculating unit 34, and an image display unit 28 configured to display the cross-section region image and the elasticity image, includes a temporal variation analyzing unit 50 configured to analyze temporal variation at respective measurement points from the elasticity information calculated at the elasticity information calculating unit 34 and a temporal variation image constituting unit 52 configured to constitute a temporal variation image based on the temporal variation analyzed at the temporal variation analyzing unit, and the image display unit 28 displays the temporal variation image.
