1. Use of a composition as a cleansing agent for the skin, wherein the composition comprises: a gel ilipofilnye polymeric particles selected from the group consisting of polymer norbornane, norbornene polymer, polymer-polymer derivative of norbornadiene norbornane, norbornene or norbornadiene, wherein said derivative norbornane, norbornene or represents norbornadiene derivative in which a hydrogen atom of one or more of the CH bonds norbornane, norbornene, norbornadiene or substituted hydrocarbyl group ililipofilnye particles containing cellulose acetate ililipofilnye particles comprising aggregates of colloidal silicon dioxide, wherein the particles are suspended in the gel and are present in a concentration from about 0.1% w / w.. to about 99% wt. / wt. by weight of the composition, wherein: the gel comprises at least one non-Newtonian thickener is present in an amount sufficient to produce a composition with a yield of at least 30 dynes / cm (3 Pa), the composition may not contain a lipophilic solvent ikompozitsiya may not contain surfactant veschestva.2. . Use according to claim 1, wherein at least one non-Newtonian thickener is any of the following: an acrylate / C10-30 alkyl acrylate crosspolymer, carbomer, xanthan gum, guar gum, quaternized guar gum, alginate, bentonite, or a combination thereof in a concentration of about 0.01 to about 10 wt.% / wt. by weight kompozitsii.3. Use according to claim. 1, where the non-Newtonian thickener is present in the range from about 0.1 to about 5 wt.% / Wt. by weight kompozitsii.4. Use according to claim. 1, where the polymer particles are present in