An exemplary apparatus for generating an image(s) or a video(s) of a jewelry or a gemstone(s), can be provided, which can include, for example, an enclosure having an opening(s) therein, where a portion(s) of the enclosure can be composed of a light-colored material, a holder coupled to the enclosure for maintaining an imaging arrangement, and a jewelry holding configuration located within the enclosure and configured to maintain the jewelry or gemstone(s) thereon, where the holder can be positioned with respect to the enclosure to provide a field of view of the imaging device through the opening(s) so as to generate the image(s) or the video(s) of the jewelry or gemstone(s).