A lure of the present invention comprises a lure body formed as a hollow body by using a transparent material, wherein a plurality of long projections are arranged parallel at predetermined intervals on an inner face of the hollow lure body, a first coloring part is provided on one side face of the long projection, and a second coloring part expressing a color different from the first coloring part is provided on the other side face of the long projection.In the lure of the present invention, the first and second coloring parts provided on the inner face of the lure body can be seen through via the lure body.For example, in the case of viewing the lure from one direction, only the color of the first coloring part can be seen through. On the other hand, in the case of viewing the lure from the other direction, only the color of the second coloring part can be seen through.Since the color of the lure of the present invention can be changed depending on the viewing directions, an excellent fish collecting effect is produced. In addition, the long projections of the lure do not come into contact with a foreign matter at the time of use, so that adhesion of water stain to the first and second coloring parts or peeling off of these coloring parts can be prevented.
