Provided is a makeup cosmetic having bright fluorescent colouring whilst still having excellent transparency (being clear), and a cosmetic colouring material that is suitable for the cosmetic. The makeup cosmetic comprises (A) at least one kind of oil-soluble dye selected from the group consisting of red no. 218, red no. 223 and orange no. 201, (B) particles of a specific material selected from hydroxyapatite, calcium carbonate, a metal oxide (other than ferric oxide) and silica, and (C) oil, wherein the blending amount of pigment is not greater than 0.5 mass %, and the blending amount of water is less than 1.5 mass %. The makeup cosmetic, achieves high luminance fluorescent colouring whilst also having excellent transparency, and can be used as a lip cosmetic, blusher or eye shadow.
