Evan Kodra,Rana el Kaliouby,Timothy Peacock,Gregory Poulin
申请号：
US14598067
公开号：
US09959549B2
申请日:
2015.01.15
申请国别(地区):
US
年份:
2018
代理人:
摘要：
Mental state data is gathered from a plurality of people and analyzed in order to determine mental state information. Metrics are generated based on the mental state information gathered as the people view media presentations. Norms, defined as the quantitative measures of the mental states of a plurality of people as they view the media presentation, are determined based on the mental state information metrics. The norms can be determined based on various viewer criteria including country of residence, demographic group, or device type on which the media presentation is viewed. Responses to new media are then compared against norms to determine the effectiveness of the new media presentations.
