Systems directed to the art of setting a hook in a fish mouth. The systems have a sleeve substantially housing a plunger assembly and a biasing member, and an activation member assembly with a rotatable finger. The biasing member applies force between the plunger assembly engages and the activation member assembly when the system is engaged. A fish hook is attached via fishing lines to both the activation member assembly and the plunger assembly. Pulling the hook releases the plunger assembly from the activation member assembly and pulls the line attached to the plunger assembly, setting the hook in the fishs mouth.