According to one embodiment, an ultrasonic diagnosis apparatus includes an ultrasonic probe, transmission unit, reception unit, control unit, adjustment unit, automatic setting unit, switching unit, manual setting unit, correction unit, and generating unit. The adjustment unit adjusts transmission/reception conditions for repeated ultrasonic transmission/reception in accordance with an instruction from the user. The automatic setting unit sets the first gain for correcting an echo signal in accordance with the adjusted transmission/reception conditions. The switching unit switches between activating and stopping the operation of the automatic setting unit. The manual setting unit sets the second gain for correcting an echo signal in accordance with an instruction from the user. The correction unit corrects an echo signal with the first or second gain. When the adjustment unit adjusts a transmission/reception condition while the automatic setting unit stops operation, the correction unit corrects an echo signal with the second gain.
