Examples relating to attracting the gaze of a viewer of a display are disclosed. One example method comprises controlling the display to display a target object and using gaze tracking data to monitor a viewer gaze location. A guide element is displayed moving along a computed dynamic path that traverses adjacent to a viewer gaze location and leads to the target object. If the viewer’s gaze location is within a predetermined divergence threshold of the guide element, then the display continues displaying the guide element moving along the computed dynamic guide path to the target object. If the viewer’s gaze location diverts from the guide element by at least the predetermined divergence threshold, then the display discontinues displaying the guide element moving along the computed dynamic guide path to the target object.揭露相關於顯示器之檢視者之凝視吸引之範例。一範例方法包含控制顯示器以顯示目標物體及使用凝視追蹤資料以監控檢視者凝視位置。顯示沿著經計算動態路徑移動之引導元素，該經計算動態路徑係穿過相鄰檢視者凝視位置及該經計算動態路徑係通向目標物體。若檢視者之凝視位置係在引導元素之預先定義之散度臨界值內，則顯示器持續顯示引導元素沿著經計算動態路徑移動至目標物體。若檢視者之凝視位置藉由至少預先定義之散度臨界值而自引導元素轉向，則顯示器中止顯示引導元素沿著經計算動態路徑移動至目標物體。
