Disclosed is an apparatus and method or displaying and attaching a tag to a pet collar. The apparatus comprises a front planar member extending between first and second edges and between top and bottom edges and a rear planar member extending between first and second edges and between top and bottom edges. The apparatus further comprises at least one fastener for mounting the front and rear planar members to a pet collar wherein the front and rear planar members are sized to receive and contain the tag therebetween. The method further comprises inserting the tag between the front and rear planar members and fastening the front and rear planar members to a pet collar so as to contain the tag therebetween.
