A feeding bottle apparatus comprising a cylindrical bottle for containing a flowable material, having a top with an opening, a bottom, a length, at least a first portion of the bottle curving along the length, and markings indicative of an amount of flowable material a cap attachable to the top of the bottle, having an opening aligned with the opening of the bottle and a tube extending through the opening of the cap and the opening of the bottle, having a first end extending out of the bottle and a second end disposed within the bottle, the first end having an opening and a deflector member, the second end extending substantially the length of the bottle and having at least one bottom member wherein the bottle is formed of a flexible material such that pressure applied to the bottle discharges the flowable material through the tube.