This invention relates to a formulation for the preparation of sugar free nutraceutical enriched sweet sesame bar and a process thereof. The product is a ready-to-eat confection could be consumed by all sections of population. The formulation comprises mainly of sesame having natural antioxidants and minerals. Also, being sugar-free, the product could be consumed by health conscious consumers and diabetics as well. Further its nutraceutical value is enhanced by incorporating amla (gooseberry), which is known for its health benefits.