An ultrasonic diagnostic imaging system not depending on an operator who operates the apparatus is provided. The system includes a measuring unit (coordinate calculation section 2034) that measures a relative position and a relative posture of the ultrasonic probe with respect to an examinee using image information on the examinee acquired by the ultrasonic probe, a control amount calculation unit (2035) that calculates an amount of control of the position and posture of the ultrasonic probe based on the measurement result of the measuring unit and at least one of a probe control mechanism that controls the position and posture of the ultrasonic probe using the amount of control calculated by the control amount calculation unit and a guiding information presentation unit that presents information for guiding movement of the position and posture of the ultrasonic probe using the amount of control calculated by the control amount calculation unit.
