An object of the present invention is to provide an oil-in-water emulsified cosmetic material that has a thick feel, but also has a moisturizing feeling after use, and has excellent emulsion stability. The invention relates to an oil-in-water emulsified cosmetic, which is characterized in that it contains at least one selected from high molecular weight polyether-modified silicones with a specific structure and (B) a silicone interface activity having an HLB of 2 to 5 Agent (except those meeting the above (A)), (C) organically modified clay minerals, (D) 72-83% by mass of water phase, and (E) oil agent, the (E) oil agent contains (e1 ) At least one hydrocarbon oil selected from non-polar hydrocarbon oils and low-polar hydrocarbon oils, and (e2) at least one silicone oil.本發明之目的在於提供一種雖具有濃厚感但於轉相後兼具如水漾般之水潤之使用感觸，並且乳化穩定性亦優異之油中水型乳化化妝料。本發明係關於一種油中水型乳化化妝料，其特徵在於含有：選自特定結構之高分子量聚醚改性矽酮中之至少1種、(B)HLB為2~5之矽酮界面活性劑(但，符合上述(A)者除外)、(C)有機改性黏土礦物、(D)72~83質量%之水相、及(E)油劑，上述(E)油劑包含(e1)選自非極性烴油及低極性烴油中之至少1種烴油、及(e2)至少1種矽酮油。
