A method including folding incontinence pads which have a substantially rectangular shape, elongate according to a longitudinal axis, and including a central absorbent pad and a perimetric edge. The method includes folding parts of the edge onto a central portion of the absorbent pad, folding a first end portion of the incontinence pad about a first fold line onto the central portion and a subsequent step of folding, about a second fold line a second end portion onto the first portion. The fold lines which are transversal to the longitudinal axis and define the central portion are spaced by a stretch which is greater than or equal to the longitudinal dimension of the first end portion. The folding step is preceded by a step of folding down inwards onto the central portion segments of the edge which lie between the first and second fold lines, and a step of retaining said segments of the edge on the central portion.