The method for folding incontinence pads which have a substantially rectangular shape, elongate according to a longitudinal axis (A)} and comprising a central absorbent pad (8) and a perimetric edge (11), comprises a step of folding parts (19) of the edge (11) onto a central portion (17) of the absorbent pad (8), a step of folding a first end portion (16) of the incontinence pad (3) about a first fold line (14) onto the central portion (17) and a subsequent step of folding, about a second fold line (15) a second end portion (18) onto the first portion (16), the fold lines (14) and (15), which are transversal to the longitudinal axis (A) and define the central portion (17), being spaced by a stretch (Dl) which is greater than or equal to the longitudinal dimension (D) of the first end portion (16). The folding step being preceded by a step of folding down inwards onto the central portion (17) segments (12) of the edge (11) which lie between the first and second fold lines (14, 15), and a step of retaining said segments (12) of the edge (11) on the central portion (17).