An automated apparatus for removing the tops (calyx) of strawberries as they move along a conveyor belt having a plurality of concave-shaped slotted rollers which operate to orient the calyx of each strawberry for being cut. Images are captured and processed for locating the calyx of each strawberry and determining an optimal cutting plane. In response to the image processing a control system actuates a blade in a cutting apparatus to pass through the produce item and into one of the slots in a roller, or rollers, to separate the calyx from the body of the strawberry.
