PROBLEM TO BE SOLVED: To provide an aqueous gel aromatizer using a perfume containing a fixed amount or more of a perfume material having logP of 4-6, which is obtained by absorbing a perfume aqueous solution in which the perfume containing the fixed amount or more of the perfume material having logP of 4-6 is stably dissolved in large quantity, and which is excellent in retaining performance of a liquid component.SOLUTION: The aqueous gel aromatizer contains: (a) a specific anionic surfactant represented by general formula (a1) HO-[(CHO)/(CHO)]-H (b) a specific amine oxide compound (c) a perfume containing 30-100 mass% of a perfume material having logP of 1-6 and 10-80 mass% of a perfume material having logP of 4-6 (d) a water absorptive resin and water, in which the mass ratio of (a)/(b) is 5/95 to 55/45.
