A tube-type fishing lure comprises a head portion, body portion, and tail portion having respective inner surfaces that define corresponding sections of a hollow channel which extends longitudinally through the lure. The channel is configured for water to flow through the lure by entering through the head portion, passing through the body portion, and exiting through the tail portion. The head section of the channel narrows or tapers from a diameter defined at a leading edge of the head portion to a narrower width corresponding to a diameter of the body section of the channel. When the lure is pulled, twitched, and/or retrieved (e.g., reeled in) when on a fishing line, the head portion leads, and water flows through the lure in a direction opposite to the direction in which the lure travels.
