A fishing rod holder for stand-up paddling permits access to the fishing rod while standing, without the use of an elevated stand or structure onboard the watercraft. Having a small and compact design facilitates easy storage (e.g. Tackle box) and could be installed, adjusted or re-positioned while onboard the watercraft only where and when it is needed. The device is non-destructively attached to the paddle or push-pole and can be adjusted, removed or transferred to alternate paddles or push-poles without the use of tools and secures the fishing rod from falling overboard at any orientation even when upside-down. By removably and non-destructively attaching the fishing rod to the paddle, there is no damage to the watercraft, which maintains its watertight integrity. The removability permits easy transfer to other types of watercraft or paddling devices.
