Zhihong Zheng,Rana el Kaliouby,Avril England,Rosalind Wright Picard
申请号：
US13708027
公开号：
US20130102854A1
申请日:
2012.12.07
申请国别(地区):
US
年份:
2013
代理人:
摘要：
Analysis of mental states is performed as people view advertisements. Advertisement effectiveness is evaluated based on the analyzed mental states. Learning is then performed to determine the most effective ways to evaluate mental states based on the evaluation methods' ability to project advertisement effectiveness. Effectiveness descriptors are evaluated and statistics are assembled for the advertisements. One or more effectiveness classifiers are determined. Based on the effectiveness descriptors and classifiers, advertisement effectiveness is projected.
