There is provided a method and apparatus comprising a processor to provide guidance for placement of a wearable device. At least one image of the body of a subject is acquired from one or more cameras (502). The at least one acquired image is analysed to recognise body parts of the subject and to identify a body part of the subject at which to place the wearable device (504). Guidance to place the wearable device at the identified body part of the subject is provided (506).
