The purpose of the invention is to provide an individually wrapped product for which it is difficult to identify the individually wrapped product to be an absorbent article from the outside, color does not transfer easily to other individually wrapped products, and the product can be placed in a bag, pocket, etc. and easily transported. This individually wrapped product is configured as follows: The individually wrapped product in which an absorbent article is wrapped in a wrapping sheet is characterized in that the wrapping sheet has a colored part on the inner surface on the side of the absorbent article, the colored part of the wrapping sheet can be seen from the outside of the individually wrapped product but the absorbent article cannot be seen from the outside of the individually wrapped product.
