A water-in-oil type emulsion with a highly moisturizing effect on the skin has good emulsion stability and achieves a good feeling in use as a massage cream when a large amount of perfume is blended.The water-in-oil type emulsion includes the following components:(A) glyceryl monooleate,(B) a surfactant having branched chains in an alkyl group,(C) an aqueous component,(D) an oil component, and(E) a perfume component,Conditions (1) and (2) are met by the emulsion. Condition (1): the ratio of the sum of glyceryl monooleate (component (A)) and the surfactant having branched chains in an alkyl group (component (B)) with respect to a total composition is from 5 to 10% by mass. Condition (2): the ratio of perfume component (component (E)) with respect to the total composition is 0.3 % by mass or more.
