ABSTRACT PERSONAL CLEANSING COMPOSITION A personal cleansing composition is described. The personal cleansing composition includes potassium salts of a plurality of fatty acids, a free fatty acid mixture including fatty acids, and a surfactant. The potassium salts are selected from the group consisting of potassium salt of lauric acid, potassium salt of hysteric acid, and potassium salt of myristic acid. The fatty acids are selected from the group consisting of lauric acid, hysteric acid, and myristic acid. A ratio of the weight percentage of the potassium salts to the weight percentage of the free fatty acid mixture is in the range of 1:0.04-1:0.1. The personal cleansing composition has a viscosity in the range of 2000-10,000 cps and also does not undergo shear thinning. [[To be published with Fig. 1]]
