A pet toy includes a noise making instrument. In a preferred embodiment, the noise making instrument is a squeaker incorporated within the pet toy by an internal holding pocket that is integrally molded when the pet toy is manufactured. The internal holding pocket frictionally engages the squeaker. The squeaker is located within the protected internal holding pocket such that it is very difficult for the animal to remove the squeaker. Optionally, a control element may be used to activate or deactivate the squeaker.
