Colored perfuming composition (A) comprises, in a medium, (a) at least 2 wt.% of a perfuming substance; (b) at least one hydrophilic UVA filter; and (c) at least one dye soluble in the medium, where the composition does not contain alkyl beta ,beta '-diphenylacrylate compound or alpha -cyano-beta ,beta '-diphenylacrylate of alkyl compound.