The present invention relates to effect pigments based on uncoated or coated flake-form substrates having an outer coating comprising a) TiO2 and b) Al2O3, MgO and/or CaO and c) SiO2 and d) ZnO and/or e) at least one mixed oxide of the elements mentioned under a) to d), and to the use thereof, inter alia in paints, coatings, printing inks, plastics and cosmetic formulations.