There is provided a tag applicator (1) for a wrap-around tag (12) which includes first and second pivotally connected jaws (4,5) which are moveable together when applying the tag. The first jaw (5) includes a pin (covered) adapted to receive a male portion (13, 16) of the tag, and the second jaw (4) is adapted to receive a female portion (15) of the tag. One of the jaws includes a guide means (11) adapted to act on a loop portion (14) of the tag (12) connecting the male and female tag portions. The guides means biases the male and female portions of the tag apart prior to engaging these together around an animal&rsquos ear.
