The present invention provides an electrostatic atomizing apparatus for a vehicle that is mounted in a vehicle and purifies a vehicle interior, having: an electrostatic atomizer comprising an electrode that generates an electric field when high voltage is applied thereto in a state where water is being supplied, to thereby turn the water into charged corpuscle water in the form of mist which is charged in either plus or minus, a water supply unit that supplies water to the electrode, and an emission outlet that emits the charged corpuscle water into the vehicle interior and a potential holding unit that is installed in an on-vehicle component which a passenger contacts, and is used for holding a potential of the on-vehicle component at a potential at which the charged corpuscle water is continuously attracted to and absorbed by the passenger in contact with the on-vehicle component.