An air activated therapeutic heating pad for breast is shown and described herein. The heating pad may include a plurality of pad members. Each of the plurality of pad members may include a facestock layer, a first pressure sensitive adhesive, a second pressure sensitive adhesive, and a liner layer. Each of the plurality of pad members may be capable of being selectably activated and the each of the plurality of pad members may comprise a heat-generating composition generating a heat to a temperature. The plurality of pad members may form a generally U-shape capable of fitting within a cup of a bra.
