A strap on fishing rod rack comprising of fixed horizontal panels, tubular housing, straps and a fastening device. The rack straps around an ice cooler or other object and hold a plurality of fishing rods in an upright position. The device is removable and can be affixed without the need for screws or drilling making it useful for mounting to coolers and other fixtures that are unsuitable for other mounting applications. The rack includes horizontal panels on which vertical fishing rod support tubes are affixed. Individual horizontal panels may consist of two members, each with a channel and groove extending the length of the member. The members may be joined creating a channel along the inside of each horizontal panel. The rack includes straps. A strap slides inside the horizontal panel, in one end, and exits out the other. A stainless steel ratchet buckle is affixed on one end of each strap providing a simple but secure method to firmly attach the apparatus to the fixture.
