A device for automatic setting of a hook for use with an existing fishing rod comprises a base, a holder, and a trigger mechanism. The base comprises a weighted bottom portion and adjustable leg portions which provide stability to an existing fishing rod. The fishing rod is held at an angled position on the base via insertion of a handle portion into a tubular receiver. The holder mechanism comprises an adjustable-force coil spring for setting the hook. Furthermore, the trigger mechanism allows a user to place a rod in the holder and selectively adjust the tension required to release the trigger, such that a force applied by a hooked fish will cause the trigger to release, thereby allowing the coil spring to pull the rod upright to set the hook in the fishs mouth.
