A device and method for retaining freshness of a cut flower by retaining the fragrance of flower head and providing stability to flower stem. The device comprises a plastic molded container for placing within a flower head of the cut flower, the container having a centrally located well filled with a gelatinous material impregnated with a fragrant liquid for emitting fragrance for an extended period. A bendable metal wire extending from a base of the plastic molded container, configured to be spirally wound around the flower stem for providing stability to the flower head attached to the stem.
