Some embodiments includes an apparatus for retracting an animal tongue that includes a handle that is elongate and that includes a proximal portion and a distal portion and a tongue retraction cup coupled to the distal portion of the handle, the tongue retraction cup being generally concave and sized such that a first side of the tongue retraction cup extends over a first side of the tongue, a second side opposite the first side extends over a second side of the tongue that is opposite the first side of the tongue, a dorsal portion of the cup extends along the dorsal portion of the tongue and a posterior extending tip extends at least partially along the back of the tongue, the first side, second side, and posterior extending tip defining a tongue receiving cavity of the tongue retraction cup.