An OCT apparatus includes an OCT optical system that acquires an OCT signal based on measurement light applied to a subject and reference light, and a processor. The processor controls the OCT optical system based on a predetermined trigger to execute an imaging sequence in which a plurality of temporally different OCT signals are acquired in each of a first region on a subject and a second region adjacent to or partially overlapping with the first region, and imaging conditions are different from each other between the first region and the second region. The processor obtain OCT motion contrast data of the subject based on the plurality of OCT signals acquired through the imaging sequence in the first region and the second region.