A buzz bait lure includes a wire, and a blade disposed to rotate around the wire. The blade includes a propeller portion at one side of the blade; a front support portion; and a rear support portion positioned at a side closer to the propeller portion than the front support portion and having a third hole. The front or rear support portion includes a rising portion rising from a flat surface of the blade and having a first hole, and a folding portion having a second hole and folded from the rising portion to face the flat surface of the blade. The blade is supported on the wire at the front support portion and the rear support portion, and the wire is inserted into at least the first hole, the second hole, and the third hole.