A fishing lure for securing live bait includes a flexible main body and a stretchable collar. The flexible main body is configured to have a fishing hook inserted therethrough. The stretchable collar is connected to the flexible main body. The stretchable collar has a hole configured to stretch when pulled to allow a live bait to be inserted into the hole and constrict when released to secure the live bait in the hole. Whereby, when the flexible main body is positioned on the fishing hook and the live bait is inserted into the hole of the stretchable collar, the stretchable collar positions the live bait adjacent the fishing hook for fishing.
