To provide a water feeding material for cut flower capable of exhibiting a water feeding ability as a water feeding material for cut flower, eliminating risk of water leakage even when being transported in a lateral posture, and washing after transport, and a freshness holding method of cut flower using the same.SOLUTION: A water feeding material 1 for cut flower is configured so that, a water absorbent body 12 formed of a water absorbent polymer having water absorption ability (city water) of equal to or more than 100 times of a self weight is arranged in a non-restricted state in a bag 10 in which at least a surface contacting cut flower is formed of a water permeable membrane 11, the bag 10 is configured so that, the water absorbent polymer in the water absorbent body 12 has a volume capable of absorbing water of equal to or greater than 100 times of the self weight and inflating. There is also provided a freshness holding method of cut flower in which, the water absorbent polymer in the water absorbent body 10 in the water feeding material 1 for cut flower is made to absorb water of equal to or greater than 100 times of the self weight for forming a hydrous gel, then, the moisture content in the hydrous gel is fed to the cut flower through the water permeable membrane.SELECTED DRAWING: Figure 2【課題】切り花用給水材としての給水能を発揮することができ、横輸送しても水漏れの恐れがなく、輸送後の洗浄も不要な切り花用給水材、及びそれを用いた切り花の鮮度保持方法を提供する。【解決手段】少なくとも切り花に接する面が透水性膜11からなる袋10の内部に、自重の100倍以上の吸水能力(水道水)を有する吸水性ポリマーからなる吸水体12が非拘束状態で配されており、前記袋10が、吸水体12中の吸水性ポリマーが、自重の100倍以上の水を吸水して膨張することが可能な容積を有していることを特徴とする切り花用給水材1、及び前記切り花用給水材1の吸水体10中の吸水性ポリマーに自重の100倍以上の水を吸水させて含水ゲルを形成させ、透水性膜を介して含水ゲル中の水分を切り花に給水することを特徴とする切り花の鮮度維持方法。【選択図】図2